https://www.youtube.com/watch?v=MO0rSR9_fj8

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THE OPPORTUNITY

INVITING IMPACTFUL PARTNERS

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We are more than a brand, we are a movement, a stand, an ethos. We seek to make our mark, and this is our invitation to enterprising collaborators ready to make a difference with us. We are looking for exceptional partners who resonate with our mission to:

  • Spark Creativity. Join hands in crafting innovative, purpose-driven products and experiences that carry the authenticity audiences love.
  • Expand Horizons. Leverage our brand and our audience’s passion for it to introduce new narratives that resonate across demographics, widening the impact.
  • Cultivate Synergy. Unite in purpose and action, integrating the ethos of unity and determination into all aspects of collaboration, strengthening our shared brand vision.
  • Fuel Growth. Harness the power of cultural influence to create change, accelerate commercial success, and expand reach across diverse markets.

Together, we can amplify our collective impact, elevate brand visibility, and pioneer uncharted industry terrains.

UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 
UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 
UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 
UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 
UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 
UNITY • RESILIENCE • AUTHENTICITY • DETERMINATION • COMMUNITY PRIDE • 

ABOUT US

WHO WE ARE

THE STORY BEHIND DETROIT VS EVERYBODY

THE POWER OF -VS-

OUR BRAND

OUR IDENTITY

WE EMBODY

  • UNITY
  • RESILIENCE
  • AUTHENTICITY
  • DETERMINATION
  • COMMUNITY PRIDE

WE REJECT

  • STEREOTYPES
  • COMPLACENCY
  • INDIFFERENCE
  • MEDIOCRITY
  • DISEMPOWERMENT

COLLABORATIONS

Taking a broader view, DVE has garnered significant attention from celebrities, with notable figures such as Eminem, Big Sean, Keith Urban, and Nas expressing interest in the brand. DVE stands out as a sought-after label for various collaborations, extending its influence across major professional sports leagues, General Motors, and even contributing to Eminem’s 2014 hit song and music video titled “Detroit Vs. Everybody.” The latter featured some of Detroit’s top rap artists and has amassed over 32 million views to date. The brand has also partnered with Gucci, further elevating its profile and showcasing the global appeal of its message. “Detroit vs. Everybody” encapsulates not only its genuine local roots but also emphasizes the significance of the product itself. The challenge inherent in the brand proves beneficial for personal growth. Traits such as determination, motivation, commitment, faith, and a persistent mindset to overcome obstacles turn challenges into opportunities for achievement. The more formidable the challenge, the more remarkable the resulting success. During Detroit’s era as the quintessential underdog, the city embodied the spirit of Detroit vs Everybody, and triumphed against all odds.

OUR TEAM

Founder

Tommey Walker Jr.

Tommey Walker Jr., a true Detroiter and professional graphic artist, personifies the essence of Detroit through his relentless work ethic. As the founder of Detroit Vs. Everybody (DVE), established in 2012, Walker aimed to counteract the persistent negative portrayal and insufficient cultural acknowledgment by the media for a city that has made substantial contributions to the world. DVE has evolved into a powerful rallying cry for Detroit, transcending beyond a mere statement about the city. It was founded by a genuine Detroiter and crafted in the very heart of Detroit itself.

Drawing inspiration from his life as a Detroiter and a community leader, Tommey felt compelled to utilize his creative talents and entrepreneurial drive to spark transformative growth in others. His journey began with personal development, extended into community betterment, and eventually aimed to impact the broader global context. The metaphor embedded in the DVE brand, symbolizing faith as a means to overcome adversity, resonates universally across humanity. This brand serves as a catalyst for encouraging self-expression, self-discipline, and self-improvement, particularly for those grappling with self-doubt. Whether in the realms of visual arts, musical arts, education, athletics, communications, or business, the message extends from individuals in Detroit to people worldwide, proving to be a universally stirring force.

Operating with a modest profile, Walker has been instrumental in generating employment opportunities for individuals who might otherwise face unemployment in Detroit. Walker, alongside his best friend since kindengarten, Sean Xavier Williams, has transformed DVE into a globally successful brand and business. Their strategy involves motivating individuals, especially those harboring self-doubt and facing challenging circumstances in Detroit, to pursue and realize their dreams. Boasting locations across metro Detroit and a presence in numerous national retailers, DVE has effectively captured the essence of Detroit’s transformative spirit in lifestyle products. These items, designed and manufactured in-house, reflect the city’s DNA and are primarily sold directly to consumers through online channels.

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CEO

Sean Williams

Sean Xavier Williams, CEO of DVE, is an entrepreneur and business leader. Proudly rooted in his Bajan and Liberian heritage, Sean was educated at Michigan State University with a Bachelor of Science in Economics and Actuarial Science. His analytical prowess has propelled his success across diverse business landscapes. As a founding partner of the “Vs Everybody” brand, he harnessed cultural trends to promote unity and resilience, achieving national acclaim. His journey exemplifies an unwavering commitment to his roots and communities, inspiring through resilience and tenacity in all his business endeavors. Passionate about his heritage, Sean aims to use his platform to elevate Africa, fostering development and connectivity between the continent and the global community.

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Vice President of Business Development and Marketing

Mark Russ

Mark Russ, affectionately known to close associates as “Dot,” epitomizes entrepreneurial genius and visionary leadership within DVE. The nickname “Dot” transcends its simple nature, symbolizing Mark’s exceptional aptitude to craft connections and visualize patterns in business intricacies. Mark’s rare ability lies in nurturing relationships, facilitating synergies, and delivering impeccable execution. His ethos, “making business personal,” is the bedrock of his approach, advocating for a genuine human touch in all business interactions, a strategy he deems integral to his success.

In Detroit Vs Everybody, Mark serves as Vice President of Business Development and Marketing, bridging financial prudence with strategic brand development. His roles fortify the brand’s narrative of Detroit’s unwavering spirit. Mark’s entrepreneurial compass has consistently pointed towards innovative strategies and meticulous execution, ensuring DVE’s sustained growth and impact.

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